Professor Susan Crawford continues her posts on the history of telephony:
For an entire generation after the telephone was introduced, the Bell system managers resisted its use for social purposes. Yes, there are memos and reports from the early years saying that managers were trying to get people to stop gossiping on the telephone. The president of Bell Canada, in 1890, complained he couldn't stop trivial conversations, and a manager in Seattle in 1909 wanted to limit use of the telephone for purely idle gossip.
A little different than today's cellphone marketing, eh?
It's a great post, explaining how incumbents don't always grasp the potential of new products and services. And it implicitly raises the perennial question of just how much weight one should give an incumbent's arguments. Think back to early copyright law - (Johann Christian) Bach v. Longman, the case that extended the Statute of Anne to musical works. Music publishers had been skeptical of copyright's benefits until J.C. Bach brought this case. Apparently, they've lost all such skepticism (see, e.g., Grokster). But what if the pre-Bach publishers were the ones with the right idea, after all? Is socializing on the telephone analogous to distributing free music online? Are record labels missing the boat on a fundamental shift in their industry? Only the future will tell us, I suppose.